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Bei den rein digitalen Anbietern bei 27 Prozent.","regular",[],{"type":40,"clientId":41,"parentClientId":25,"cssClassNames":14,"attributes":42,"innerBlocks":44},"IoBlocksSpacer","6ac3f19091518",{"class":43,"heightInPx":14},"l",[],{"type":46,"clientId":47,"parentClientId":25,"cssClassNames":14,"attributes":48,"innerBlocks":52},"IoBlocksHeadline","6ac3f19091519",{"content":49,"textAlign":29,"tagName":50,"size":51,"color":30},"\u003Cstrong>\u003Cstrong>Warum der Abstand nicht am Preis liegt\u003C\u002Fstrong>\u003C\u002Fstrong>","inherit","h2",[],{"type":40,"clientId":54,"parentClientId":25,"cssClassNames":14,"attributes":55,"innerBlocks":56},"6ac3f1909151a",{"class":43,"heightInPx":14},[],{"type":33,"clientId":58,"parentClientId":25,"cssClassNames":14,"attributes":59,"innerBlocks":61},"6ac3f1909151b",{"content":60,"textAlign":29,"fontSize":37,"color":30},"19 Prozentpunkte Unterschied bei einem Produkt, das physikalisch identisch ist. Strom bleibt Strom, unabhängig davon, wer ihn abrechnet. Der Preis erklärt einen Teil der Lücke, aber nicht den ganzen. Was übrig bleibt, ist der Weg zwischen der Entscheidung eines Kunden und seiner Unterschrift.\u003Cbr>\u003Cbr>Die übrigen Zahlen aus derselben Studie zeigen, wie schnell sich das Feld bewegt. 75 Prozent der Kunden reagieren schon auf Preiserhöhungen ab fünf Prozent mit einer Kündigung. Der Anteil langfristiger Kunden ist innerhalb eines Jahres von 54 auf 47 Prozent gefallen. Und bei Kundenbeziehungen unter zwei Jahren erwägt die Hälfte den Wechsel.\u003Cbr>\u003Cbr>Michael Kässer von Simon-Kucher fasst es so zusammen, dass regionale Verwurzelung nicht mehr automatisch vor Abwanderung schützt. Das ist keine Absage an Regionalität, sondern eine Aussage über ihre Wirkung: Als alleiniger Faktor ist sie zu schwach geworden.",[],{"type":40,"clientId":63,"parentClientId":25,"cssClassNames":14,"attributes":64,"innerBlocks":65},"6ac3f1909151c",{"class":43,"heightInPx":14},[],{"type":46,"clientId":67,"parentClientId":25,"cssClassNames":14,"attributes":68,"innerBlocks":70},"6ac3f1909151d",{"content":69,"textAlign":29,"tagName":50,"size":51,"color":30},"\u003Cstrong>\u003Cstrong>Warum der Kanal die Verweildauer bestimmt\u003C\u002Fstrong>\u003C\u002Fstrong>",[],{"type":40,"clientId":72,"parentClientId":25,"cssClassNames":14,"attributes":73,"innerBlocks":75},"6ac3f19091523",{"class":74,"heightInPx":14},"m",[],{"type":33,"clientId":77,"parentClientId":25,"cssClassNames":14,"attributes":78,"innerBlocks":80},"6ac3f19091524",{"content":79,"textAlign":29,"fontSize":37,"color":30},"Rund 70 Prozent der neuen Stromverträge entstehen über Vergleichsportale und andere externe Kanäle. 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Welche Richtung im eigenen Haus überwiegt, entscheidet nicht die Regulierung, sondern die eigene Reaktionszeit.",[],{"type":40,"clientId":82,"parentClientId":25,"cssClassNames":14,"attributes":83,"innerBlocks":84},"6ac3f19091525",{"class":43,"heightInPx":14},[],{"type":46,"clientId":86,"parentClientId":25,"cssClassNames":14,"attributes":87,"innerBlocks":89},"6ac3f19091526",{"content":88,"textAlign":29,"tagName":50,"size":51,"color":30},"\u003Cstrong>\u003Cstrong>Wo das im Haus tatsächlich sichtbar wird\u003C\u002Fstrong>\u003C\u002Fstrong>",[],{"type":40,"clientId":91,"parentClientId":25,"cssClassNames":14,"attributes":92,"innerBlocks":93},"6ac3f19091527",{"class":74,"heightInPx":14},[],{"type":33,"clientId":95,"parentClientId":25,"cssClassNames":14,"attributes":96,"innerBlocks":98},"6ac3f19091528",{"content":97,"textAlign":29,"fontSize":37,"color":30},"Vocatus hat fünfzig Antragsstrecken von Stadtwerken untersucht. Drei Befunde traten systematisch auf: Tarifunterschiede sind weder sprachlich noch grafisch erkennbar, zwischen Startseite und Abschluss liegen zu viele Klicks und Pflichtangaben, und die Strecken unterstellen einen vollständig informierten Kunden.\u003Cbr>\u003Cbr>Die Untersuchung ist von 2021. Eine aktuellere öffentliche Erhebung gibt es nicht, was für sich genommen schon etwas aussagt. Preise, Marktkommunikation und Regulierung haben sich seitdem mehrfach geändert. Der Abschlussprozess selbst bei vielen Häusern nicht.",[],{"type":40,"clientId":100,"parentClientId":25,"cssClassNames":14,"attributes":101,"innerBlocks":102},"6ac3f19091529",{"class":43,"heightInPx":14},[],{"type":46,"clientId":104,"parentClientId":25,"cssClassNames":14,"attributes":105,"innerBlocks":107},"6ac3f1909152a",{"content":106,"textAlign":29,"tagName":50,"size":51,"color":30},"\u003Cstrong>\u003Cstrong>Was sich ohne Grundsatzentscheidung ändern lässt\u003C\u002Fstrong>\u003C\u002Fstrong>",[],{"type":40,"clientId":109,"parentClientId":25,"cssClassNames":14,"attributes":110,"innerBlocks":111},"6ac3f1909152b",{"class":74,"heightInPx":14},[],{"type":113,"clientId":114,"parentClientId":25,"cssClassNames":14,"attributes":115,"innerBlocks":123},"IoBlocksList","6ac3f1909152c",{"type":116,"icon":117,"iconColor":30,"iconText":14,"fontSize":37,"fontColor":30,"items":118,"columns":122},"ul","fas fa-check",[119,120,120,121],"\u003Cp>\u003Cstrong>Die eigene Strecke vermessen:\u003C\u002Fstrong> Einmal selbst als Kunde durchgehen und zwei Größen erfassen — Anzahl der Klicks und Anzahl der Pflichtfelder zwischen Tarifergebnis und Abschluss. 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