[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"post:die-4-stufen-des-digitalen-energievertriebs":3,"i-fa-light:spinner":135,"menu-header":138,"i-fa-light:chevron-right":370,"i-fa-light:magnifying-glass":373,"i-fa-regular:chevron-down":375,"i-fa-light:calendar-circle-plus":377,"i-fa-light:envelope":380,"i-fa-light:phone":382,"i-fa-light:bars":384,"i-fa-light:arrow-up-to-line":387,"wp-popups":390,"menu-footer-sub":391},{"type":4,"id":5,"title":6,"excerpt":7,"date":8,"uri":9,"editorBlocks":10,"ancestors":130,"seo":131},"Post","cG9zdDo1MjM=","Die 4 Stufen des digitalen Energievertriebs","\u003Cp>Digitalisierung ist in aller Munde. 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Prozesse digitalisieren, Kommunikation digitalisieren, Einrichtung eines Digital Workplaces - die Ausprägungen könnten unterschiedlicher nicht sein. Aber wo sollte ein Stadtwerk heutzutage digital aufgestellt sein? Welche Entwicklungsstufe haben Sie als Versorger bereits erreicht?\u003Cbr>Die vier Evolutionsstufen zeigen den typischen Weg zum digitalen Energievertrieb und können dabei die eigene Einschätzung erleichtern.","regular",[],{"type":40,"clientId":41,"parentClientId":25,"cssClassNames":14,"attributes":42,"innerBlocks":44},"IoBlocksSpacer","6ac3f15587da7",{"class":43,"heightInPx":14},"l",[],{"type":33,"clientId":46,"parentClientId":25,"cssClassNames":14,"attributes":47,"innerBlocks":51},"6ac3f15587da8",{"content":48,"textAlign":29,"fontSize":49,"color":50},"\u003Cstrong>Stufe 1: Die Website\u003C\u002Fstrong>","large","dark-blue",[],{"type":40,"clientId":53,"parentClientId":25,"cssClassNames":14,"attributes":54,"innerBlocks":56},"6ac3f15587da9",{"class":55,"heightInPx":14},"m",[],{"type":33,"clientId":58,"parentClientId":25,"cssClassNames":14,"attributes":59,"innerBlocks":61},"6ac3f15587daa",{"content":60,"textAlign":29,"fontSize":37,"color":30},"In der Regel verfügt jedes Unternehmen über eine eigene Internetseite. So weit, so gut. Leider lässt die Pflege der Inhalte oft zu wünschen übrig. Es fehlen die Zeit oder das notwendige Knowhow, um die Seite den heutigen Kundenanforderungen anzupassen. 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Im Hintergrund werden die Aufträge noch händisch verarbeitet. Die Anbindung in die Auftragssysteme des Stadtwerks fehlen. Die Prozesse sind nicht End-to-End digitalisiert und verursachen letztlich weiteren Aufwand, der mit einem ganzheitlichen Ansatz vermieden werden kann.",[],{"type":40,"clientId":81,"parentClientId":25,"cssClassNames":14,"attributes":82,"innerBlocks":83},"6ac3f15587daf",{"class":43,"heightInPx":14},[],{"type":33,"clientId":85,"parentClientId":25,"cssClassNames":14,"attributes":86,"innerBlocks":88},"6ac3f15587db0",{"content":87,"textAlign":29,"fontSize":49,"color":50},"\u003Cstrong>Stufe 3: Das Online-Kundencenter\u003C\u002Fstrong>",[],{"type":40,"clientId":90,"parentClientId":25,"cssClassNames":14,"attributes":91,"innerBlocks":92},"6ac3f15587db1",{"class":55,"heightInPx":14},[],{"type":33,"clientId":94,"parentClientId":25,"cssClassNames":14,"attributes":95,"innerBlocks":97},"6ac3f15587db2",{"content":96,"textAlign":29,"fontSize":37,"color":30},"Das Stadtwerk bietet im Online Kundencenter digitale Kontaktmöglichkeiten für seine Kunden an. Die Funktionalität ist aber noch beschränkt auf Datenverwaltung und Zählerstandeingabe – Mehrwerte für Kunden (wie z. B. weiterführende Produkt und Service Angebote) sucht man oft vergebens. Das Stadtwerk versäumt es, hier wichtige Informationen über den Kunden für ein weiteres Cross- und Upselling zu nutzen.",[],{"type":40,"clientId":99,"parentClientId":25,"cssClassNames":14,"attributes":100,"innerBlocks":101},"6ac3f15587db3",{"class":43,"heightInPx":14},[],{"type":33,"clientId":103,"parentClientId":25,"cssClassNames":14,"attributes":104,"innerBlocks":106},"6ac3f15587db4",{"content":105,"textAlign":29,"fontSize":49,"color":50},"\u003Cstrong>Stufe 4: Professioneller digitaler Energievertrieb\u003C\u002Fstrong>",[],{"type":40,"clientId":108,"parentClientId":25,"cssClassNames":14,"attributes":109,"innerBlocks":110},"6ac3f15587db5",{"class":55,"heightInPx":14},[],{"type":33,"clientId":112,"parentClientId":25,"cssClassNames":14,"attributes":113,"innerBlocks":115},"6ac3f15587db6",{"content":114,"textAlign":29,"fontSize":37,"color":30},"Der Energievertrieb des Stadtwerks ist digitalisiert und ein wesentlicher Bestandteil der Unternehmens-DNA. Das Stadtwerk gewinnt ausreichend Erkenntnisse über die Bedürfnisse seiner Kunden aus seinen digitalen Touchpoints und setzt diese zur weiteren Optimierung seines digitalen Vertriebs ein.\u003Cbr>\u003Cbr>\u003Cbr>\u003Cstrong>Aber wie kann ein Stadtwerk die vierte Stufe erreichen?\u003Cbr>\u003C\u002Fstrong>\u003Cbr>Die Redtree GmbH kann Ihr Unternehmen auf allen Evolutionsstufen abholen und zum Erfolg bringen. Mit seiner modularen io.suite bietet Redtree eine digitale Produktpalette, die den Anforderungen einer gelungenen Customer Journey Rechnung trägt. Gemeinsam kann so Stufe um Stufe genommen werden, um dem Endkunden einen echten Mehrwert und ein positives digitales Service-Erlebnis bieten zu können. Egal, ob Personalisierung, Mehrwertportal, digitale Vertriebslösungen, Contracting- und Shopsysteme – gemeinsam mit Ihnen entwickeln wir Ihren digitalen Energievertrieb weiter und machen ihn fit für die Zukunft.",[],{"type":40,"clientId":117,"parentClientId":25,"cssClassNames":14,"attributes":118,"innerBlocks":119},"6ac3f15587db7",{"class":55,"heightInPx":14},[],{"type":121,"clientId":122,"parentClientId":25,"cssClassNames":14,"attributes":123,"innerBlocks":129},"IoBlocksButton","6ac3f15587db8",{"color":124,"width":125,"align":29,"alignDesk":126,"textAlign":126,"content":127,"linkType":128,"postId":14,"iconLeft":14,"iconRight":14,"url":16,"mediaId":14,"anchor":16},"dark-red","auto","inherit","Jetzt Termin vereinbaren","page",[],[],{"title":132,"metaDesc":16,"schema":133},"Die 4 Stufen des digitalen Energievertriebs - Redtree",{"raw":134},"{\"@context\":\"https:\u002F\u002Fschema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\u002F\u002Fcms.redtree.de\u002Fdie-4-stufen-des-digitalen-energievertriebs\u002F#article\",\"isPartOf\":{\"@id\":\"https:\u002F\u002Fcms.redtree.de\u002Fdie-4-stufen-des-digitalen-energievertriebs\u002F\"},\"author\":{\"name\":\"Maleen Aschenbach\",\"@id\":\"https:\u002F\u002Fcms.redtree.de\u002F#\u002Fschema\u002Fperson\u002F3c35912351ff9b7c332e8ed77ed24c35\"},\"headline\":\"Die 4 Stufen des digitalen Energievertriebs\",\"datePublished\":\"2026-01-07T14:29:00+00:00\",\"dateModified\":\"2026-10-05T13:41:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\u002F\u002Fcms.redtree.de\u002Fdie-4-stufen-des-digitalen-energievertriebs\u002F\"},\"wordCount\":5,\"commentCount\":0,\"image\":{\"@id\":\"https:\u002F\u002Fcms.redtree.de\u002Fdie-4-stufen-des-digitalen-energievertriebs\u002F#primaryimage\"},\"thumbnailUrl\":\"https:\u002F\u002Fcms.redtree.de\u002Fwp-content\u002Fuploads\u002F2026\u002F07\u002Fredtree-headerbild-mobil-loesungen-big-data.png\",\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\u002F\u002Fcms.redtree.de\u002Fdie-4-stufen-des-digitalen-energievertriebs\u002F#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\u002F\u002Fcms.redtree.de\u002Fdie-4-stufen-des-digitalen-energievertriebs\u002F\",\"url\":\"https:\u002F\u002Fcms.redtree.de\u002Fdie-4-stufen-des-digitalen-energievertriebs\u002F\",\"name\":\"Die 4 Stufen des digitalen Energievertriebs - 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